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Channel your inner Keith Huggins by building your shop for your busiest day and think of your business as a training center. If you do, you will be on your way to a more successful and profitable auto shop.

freedom and independence are worth striving for, especially in the current oil market. For decades oil distribution was local. However, the internet and national account programs have changed the game. They have brought ease of ordering and transparency to aftermarket autoshops.

MotorSupplyCo is excited to announce Castrol's GTX Full Synthetic to their already robust oil lineup. Castrol GTX Full Synthetic is the most economical and highest performing synthetic ever created.

Motor Supply Co, an emerging leader in the automotive aftermarket supply business, announces today the partnership with Automotive Training Institute

The #1 concern shop owners has become “hiring enough of the right people.” Now is the time to focus on retention over recruiting.

Learn something new all the time as a shop owner because if you aren't learning, you're dead.

Motor Supply Co, an emerging leader in the automotive aftermarket supply business, announces the launch of Oracle's (NYSE:ORCL) NetSuite ERP system and SuiteCommerce product.

Most shop owners can attest to this truth: Success doesn't happen overnight or by accident. When you strategize it creates sustained performance.

Getting your auto store to stand out from the competition is a battle worth fighting.

Oil prices have been on the rise for almost all of 2021. According to lubricant trade journal JobbersWorld, ExxonMobil, Shell, Chevron, and all other suppliers have announced finished lubricant price increases by as much as 20%, although the increases will vary by product. Many of the increases started going into effect on April 1, 2021 and have continued to rise.

Auto Shop Owners are constantly communicating with their staff to keep the shop running efficiently and effectively. This communication is crucial to the success of shop; but, only if it is performed appropriately. Barking orders, giving directives, inserting negative comments, and providing unempathetic feedback are also communication methods, but they won’t give you the same success rate.

This year more than ever, the burnout rate and work exhaustion for employees are at an all-time high. While it’s been business as usual in your shop for some time, team members aren’t immune to being tired and exhausted from being in the shop every day. That’s why the holiday season is a necessary time to show your team members you are thankful for them.

Each week we get the opportunity to speak with ATI members from all over the country. One of the unique benefits of those conversations is that you learn best practices around what the most successful shop owners are doing to maximize their profits on oil. Since we believe, success isn’t meant for the select few, it’s for all members too.

With oil prices continuing to rise and oil shortages impacting every major company, there has been a lot of speculation lately. Is this the new normal? How much more will the price go up? Will delivery delays continue? Will I get all the oil bulk oil I purchase?

Have you ever given your order at a fast-food restaurant, only to be asked, “would you like to make it a combo meal?”

There is nothing easy about operating a successful and profitable automotive store. Mainly because there is never enough time to work on the business instead of in the business.